I get this exact message from business owners more often than almost any other GoHighLevel problem. Everything was working fine for months, review requests were going out, reviews were coming in, and then at some point, quietly, they just stopped. No error message. No obvious warning. Just a review count that has not moved in weeks when it used to update constantly.

Let me walk you through exactly where to look when this happens, based on the specific things that cause this silent failure most often.

Why This Failure Is So Easy to Miss

The reason this problem goes unnoticed for so long is that nothing actually breaks loudly. Your account still looks correctly configured. The automation still exists inside your workflows. There is no red warning banner telling you something has stopped working. The only symptom is an absence, reviews that should be arriving and simply are not, and absences are much harder to notice than active errors.

This is exactly why it is worth knowing the specific things to check, rather than waiting to notice the problem purely by how quiet your reviews tab has become.

Check One: Has the Review Request Toggle Been Switched Off

This is the single most common cause, and the easiest to overlook. Review requests need to be explicitly toggled on inside your sub account settings, under the Reputation Management tab. This toggle can get switched off during an unrelated settings change, an account update, or simply by accident during a general cleanup of the account.

Go directly into Settings, then Reputation Management, and confirm both the SMS and Email review request toggles are genuinely switched on. This single check resolves the issue more often than any other item on this list.

Check Two: Has Your Google Business Profile Connection Dropped

Review requests depend on your Google Business Profile being fully integrated and connected to the correct location inside GoHighLevel. This connection can silently break if a Google authentication token expires, if the profile gets disconnected during an unrelated Google account change, or if location details shift and the connection no longer matches correctly.

Check your Google Business Profile integration status directly inside GoHighLevel. If it shows as disconnected, or connected to the wrong location, reconnecting it properly is usually enough to restore the flow of requests and reviews.

Check Three: An Email Delivery Problem Hiding Behind SMTP

If your account uses a custom SMTP connection rather than GoHighLevel's default sending, review request emails need to be sent through the correct, connected account specifically. A mismatch here, where a different email address is technically logged in than the one connected through SMTP, causes review request emails to silently fail rather than throwing an obvious error.

If you are using Mailgun specifically as part of your email setup, also be aware that delivery delays are a known limitation, meaning a request that looks stuck might simply be delayed rather than genuinely broken. Give it a reasonable window before assuming something is wrong.

Check Four: Custom Values Breaking Inside the Template

Review request email templates commonly use custom values, dynamic fields that pull in a customer's name or specific details automatically. If one of these custom values is broken, missing, or pulling from a field that no longer exists inside your account structure, it can prevent the email from sending correctly or cause it to display incorrectly once it does.

Open your actual review request template and check that every custom value inside it is still pulling real data correctly, rather than showing blank or broken merge fields.

Check Five: Templates Not Properly Assigned to Live and Retry Slots

Here is a detail that catches a lot of accounts out. Simply toggling review requests on is not enough. You also need to specifically assign which template sends for the initial live request, and which templates power each retry attempt if the first request goes unanswered. If a template assignment gets cleared, perhaps during an update to your template library, requests can stop sending correctly even though the toggle itself still shows as switched on.

Go into Set Email Templates and Set SMS Templates specifically, and confirm a template is actually assigned to both the Live slot and every Retry slot you are using.

Check Six: A Workflow Trigger That Quietly Stopped Firing

If your review requests are triggered through a workflow, using the Send Review Request action tied to a pipeline stage, a tag, or a completed appointment, that trigger can break silently if anything upstream changes. A renamed pipeline stage, a removed tag, or a disconnected integration feeding that workflow can all cause the trigger to stop firing without any visible error inside the workflow itself.

Open the specific workflow responsible for your review requests and manually walk through its trigger conditions, confirming each one still matches how your account is actually structured today.

Check Seven: Spam Detection Filtering Real Reviews

It is worth remembering that "reviews have stopped coming in" sometimes means the requests are sending correctly, but the reviews themselves are being caught by spam detection on the receiving end. GoHighLevel includes spam detection specifically designed to filter suspicious review activity, and in rare cases this can catch genuine reviews if certain patterns look unusual. If your request sending looks healthy but your actual review count still is not moving, this is worth checking as a separate possibility.

How to Actually Diagnose This Properly

Rather than guessing which of these is the actual cause, go into Reputation, then Requests, and check the status of your recent review requests directly. Each request will show as Queued, Sent, Delivered, or Failed. This status alone tells you a great deal. A request stuck on Queued points toward a delay or a sending issue. A status of Failed points directly toward a delivery problem worth investigating through the SMTP and email checks above. If requests show as genuinely Sent and Delivered but reviews still are not appearing, the issue sits somewhere between the customer's inbox and your Google Business Profile connection instead.

Send a genuine test review request to yourself and follow it through this entire process. This single test will usually reveal exactly where the chain is actually breaking.

Getting This Fixed Properly

If you have gone through these checks and are still not sure what is wrong, or you simply do not have the time to work through seven different possibilities while running your actual business, this is exactly the kind of issue our GHL Certified Admin service is built to diagnose and fix properly, along with the ongoing monitoring that catches this kind of silent failure before weeks go by without a single new review.

The Bottom Line

Reviews stopping without warning is one of the more common silent failures inside GoHighLevel, precisely because nothing actually announces that something has broken. Working through the specific checks above, the toggle, your Google Business Profile connection, email delivery, template assignments, workflow triggers, and spam detection, in that order, will identify the actual cause in the vast majority of cases. Left unchecked, this is not a minor inconvenience. It is a genuine, ongoing loss of the local trust signals your business depends on to win new customers.

Frequently Asked Questions

What is the most common reason GoHighLevel review requests suddenly stop sending?
The review request toggle being switched off inside Reputation Management settings is the single most common cause. This can happen accidentally during an unrelated settings change, and it is worth checking first before investigating anything more complex.

How can I tell if a specific review request actually sent successfully?
Go into Reputation, then Requests, and check the status of individual requests. They will show as Queued, Sent, Delivered, or Failed, which tells you exactly where in the process a specific request may be getting stuck.

Can a Google Business Profile connection break without any visible warning?
Yes. The connection can silently disconnect if a Google authentication token expires or if profile details change, and GoHighLevel will not always display an obvious alert when this happens. Checking the integration status directly is the only reliable way to confirm it is still properly connected.

Why would review requests show as sent but reviews still are not appearing?
This can point toward spam detection filtering genuine reviews on the receiving end, or toward customers receiving the request but not following through. Testing the entire process yourself, from request to actually leaving a review, helps identify exactly where the gap is occurring.